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14 Jul Why Search Impression Share is Overrated in PPC

Posted at 00:51h in Google AdWords, PPC

There are many search impression share (SIS) beliefs & strategies within the PPC world. Do you want to own a high percentage of small market? Or, should businesses carve out a small portion of a large industry?...

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06 Jul Stop Googling Yourself – Use the Ad Preview Tool Instead

Posted at 11:41h in Google AdWords, PPC

There's many reasons why business professionals should not be ‘googling’ themselves directly within the search engine. We suggest using Google's Ad Preview Tool since it doesn’t hurt your account's performance & highlights which ads are active. ...

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